E.e Kids and Moms Cafe
Branding& Visual Identity Case
2021, China
F&B, HOSPITALITY
Business Stage
Launching
Scope of project
Brand Strategy
Creative Direction
Illustrations
Logo design
Visual Idenetiy
Pitch Deck
Challenge
Premium Kids Restaurant brand Littles Cafe came to us with a secondary cafe line in mind called E.E Cafe. The goal was to create a visual identity, logo system, illustrations, and a pitch deck that could be used for investor presentations but most importantly a guiding creative direction for their launching phase.
Outcome
A compelling classic and unique take on Parisian cafes that appeals to Chinese consumers. We created a visual identity, logo system, and pitch deck that brought the brand's values to life.
Process
As E.e cafe was in the conceptual stages it was important for us to understand the vision the Founders had through our discovery sessions.The cafe was to be a relaxing place for millennial mothers where their children can explore independently through the play areas or workshops. This was a novel concept in China and much of a western concept therefore the overall creative direction borrowed heavily from the sophisticated and modern elements of Parisian cafes whilst appealing to the Chinese culture.
Design
The name E.e stands for big elephant and small elephant. We were inspired by the characteristics of an elephant that mirrored the brand’s value of majestic, feminine, and maternal. As such, we designed a custom elephant symbol complemented with a warm and soft color palette. We developed a visual concept, illustrations, identity system, and pitch deck for the Founders to pitch their vision to investors.
Brand Illustrations
